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Privacy Notice

This privacy notice sets out how we collect, use and protect the personal data that you provide to us. It also explains what we do with your data. We also set out details about your rights in relation to the personal data we hold about you, and how to contact us if you have any questions or comments.

About Us

We are ‘The Active Academy’ (The Active Academy, we, our or us) a trading name of ‘Qualified Education Ltd’, a company registered in England and Wales under company number 8347055 whose registered office is at The Enterprise Centre, University of East Anglia, Earlham Road, Norwich, Norfolk NR4 7TJ.

We are registered as a data controller with the Information Commissioner’s Office (ICO) and our registration number is Z3504355

About this Privacy Notice

This privacy notice applies to the personal data we collect about you through our website (, by post, by email, by telephone, in person or when you otherwise communicate with us. This communication may be for yourself or on behalf of dependent children aged 16 or under.


By using this Website, you consent to the collection and use of information as specified within this statement. If we make changes to our Privacy Policy, we will post those changes on this page. Please review this page frequently to remain up-to-date with the information we collect.

What personal data do we collect about you?

We collect personal data about you, if you fill in forms on the website or correspond with us by phone, email, in person or otherwise. This includes information you provide when you register with us, place orders for goods or services, attend classes, or provide feedback. We may also ask you to share your personal data with us if it is necessary for us to provide our services to you – for example, we may ask about any health or medical information that may affect ability to participate in clubs.

Personal data we may process about you includes:

  • Name

  • Address and telephone number

  • Email address

  • IP address

  • Bank and/ or payment card details

  • Details of any medical conditions that may be relevant to your safety, when in receipt of our services

Personal Data we may process about your child/children:

  • Name

  • Date of Birth

  • Details of any medical conditions that may be relevant to you child’s safety, when in receipt of our services

If you use our website, we automatically collect the following information:

  • Web usage information (IP address)

  • Your login information

  • Device, type, model, browser type, operating system, IP location

Where we collect information about you in the ways described above, we do so on the basis that it is in out legitimate interests to collect and process this data. Where possible this data is anonymised. We collect this data to ensure our website is working properly. Please rest assured that we have neither the time, knowledge or inclination to use this data for any other purpose :-)


We follow generally accepted industry standards to protect the information submitted to us, both during transmission and once we receive it.

If we collect sensitive information (such as credit card data), that information is encrypted and transmitted to us in a secure way. You can verify this by looking for a closed lock icon at the bottom of your web browser, or looking for "https" at the beginning of the address of the web page.

While we use encryption to protect sensitive information transmitted online, we also protect your information offline. Only employees who need the information to perform a specific job (for example, invoicing or customer service) are granted access to personally identifiable information. The computers  in which we store personally identifiable information are kept in a secure environment.

How do we process, handle and share your data?

We process (i.e. handle) your personal data to provide our services to you. Under data protection laws, we are only permitted to process your personal data where we have a legal basis for doing so. We will only ever process your personal data in compliance with applicable law.

We may share your personal data with our third-party suppliers, including our payment processors, to enable the efficient and secure provision of services to you. Except as explained in this privacy notice, we will not share your data with third parties without your consent unless required to do so by law.

We will keep your data for as long as we provide services to you. We will then keep data for a maximum of five years from the date of our last interaction in order to deal with any queries, provide you a continuous service, or to refer back to your previous access to services should you leave and re-join.

Access to information and individual rights

You have the right to ask us not to process your personal data for marketing purposes. This right can exercised by checking certain boxes on the forms we use to collect your data to prevent such processing. Customers can also exercise this right at any time by contacting us at

Customers have the right to access information that is held on our system about them. Any access request may be subject to a fee of £10 to meet our costs in providing customers with details of the information we hold about them.

Use of Cookies

We use cookies for website statistical analysis. A cookie is a small text file that our web server places on your computer hard drive to be a unique identifier. Cookies enable us to track usage patterns and deliver customised content to our users. Our cookies do not have an expiration date and do not collect personally identifiable information.

You can block cookies by activating the setting on your browser which allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be to access all or parts of our website. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies as soon you visit our website.

The information collected by us will be used for statistical and internal marketing purposes and so as to ensure that content from our website is presented in the most effective manner for you and your computer.

If you provide us with specific information, and at your request, you may receive email updates, news updates or other specifically requested information.

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